What is in The Book

What is in The Book

If you’ve been thinking about diving into my book but hesitate to commit to changing your life, here is a brief summary of what to expect from each chapter.

How to Overcome Your Biggest Barrier to Entering the Market. It is human nature to fear the unknown. The key to changing into the entrepreneur you want to be is to feel the fear but do it anyway. The good news is there are techniques to help you do this.

Getting Started Right – Envision What You Want. Knowing what you really want is often the hardest part of this process. It may be hard, but it is important because when you are clear, you will become motivated to move forward.

Vision and Current Reality – Which Business is Right for You? If you want to be an entrepreneur, you already have the calling to be one. What you know and who you are – these things hold the keys to your first (or next) powerful business idea.

Crafting A Business Vision from Your Mission. The difference between creating a J.O.B. for yourself and building a profitable business lies in the planning. Thinking hard enough to find the answers to a few critical questions can actually make the difference between success and failure.

Turning Your Business Vision into a Profitable Business Model. Never forget your business is a system intended to create value. Your business model is a clear picture of the exchange where you add value to the raw product, and the market gives another value – money – in exchange.

Owning Your Own Business – Strategy and Objectives. The strategies you choose to use in order to accomplish your objectives will define the work you do each day. It is important to choose strategies that will allow you to live a meaningful life in the present moment while you are working toward your goals for the future.

How to Finance Your Brilliant Idea. Your goal as an entrepreneur is not to borrow money but tobuild a business that can be proven by performance. You need to show potential investors that you can indeed make more money over and above what they are investing in your business. When you can show that, the money will come to you.

How to Know if Your Business is a Success. No matter the size of your business or your intentions, you will not succeed – at least not in any sustainable way – until you have analyzed the numbers for your eventual success. If you spend some time thinking clearly about what statistics would show success, you will know where you are going. You will also have some specific numbers to alert you that you actually have arrived at the place you intended to go with your business.

Action Planning – How to Do the Right Thing. When movement is the only criteria for action, the daily task list can collapse into chaos. Managing chaos every day has its ego-related rewards but, in most cases, the rewards are not monetary, long lasting, or productive. Creating a specific task plan and managing it well is the key to success.

Chaos Theory – Preparing for the Future. A system is anything that is not chaos. Your business, as you now conceive it, is a system. As a system, it is dynamic. It will change. You need to be prepared to adapt to that change.

Who Are You Now? One day you will stop, look around, and realize you have indeed created your vision. What will you do then?

Now what do you think.  Can this information help you make the changes you want to see in your life and in your work?  If so, read the book.  What have you got to lose?

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